Sprouts supports holiday catering with Instacart order management tool

Dan Berthiaume
Senior Editor, Technology
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Sprouts using Instacart FoodStorm
Sprouts is using the Instacart FoodStorm OMS.

Sprouts Farmers Markets is streamlining catering operations and modernizing holiday inventory management.

The natural and organic grocer is rolling out the Instacart FoodStorm order management system (OMS) across all of its 400-plus locations. Sprouts is now accepting pre-orders for the holiday season through its website, app and in-store with FoodStorm.

Sprouts’ new OMS creates a digital catering experience purpose-built for grocery, enabling omnichannel ordering for customers. FoodStorm technology now supports Sprouts' "Turkey Tracker," which lets customers see exactly where their order is in the production process. 

FoodStorm replaces Sprouts’ previous OMS, which relied on a labor-intensive process for fulfilling in-store orders. The retailer intends the transition to the FoodStorm platform to alleviates strain on team members while offering a more seamless experience for customers to pre-order and track their holiday orders.

"Sprouts is committed to providing a seamless customer experience across all facets of our business, and we're thrilled to partner with our friends at Instacart to bring FoodStorm to Sprouts,” said Nick Konat, president and COO of Sprouts. “This will give our customers a new and convenient way to order better-for-you meals this holiday season." 

"As the holiday season approaches, grocers brace for a surge in demand for prepared food that can increase their order volumes by up to 20 times the usual amount," said Rob Hill, GM of FoodStorm at Instacart. "That's why we're committed to investing in the most innovative technology solutions that will enable grocers to expand, compete, and better meet the evolving needs of their customers. FoodStorm is designed for busy catering operations, ensuring that orders run smoothly, even during busy times like the holidays. With just a few clicks, customers can order their Thanksgiving feast or holiday meals, knowing it will be conveniently prepared for pickup at their local Sprouts store and allowing them to enjoy more quality time at home with loved ones."

Headquartered in Phoenix, and one of the largest and fastest-growing specialty retailers of fresh, natural and organic food in the U.S., Sprouts employs approximately 31,000 team members and operates more than 400 stores in 23 states nationwide.

Headquartered in San Francisco, Instacart partners with more than 1,400 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace.