Google releases three new shopping features in time for holidays

Dan Berthiaume
Senior Editor, Technology
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Google search deals experience
Google is letting shoppers search deals via search.

Google is launching new online resources aimed at making finding deals and discounts easier.

The tech giant, which says it will provide twice as many holiday deals via its Shopping Graph real-time, AI-based dataset of products, inventory, and retailers as it did in 2022, is now offering a new search-based deals destination, a discount code-finding feature in its Chrome browser, and information on product price fluctuations:

New deals destination in search

On Tuesday, Nov. 7. Google is launching a new deals destination on Search designed to help consumers you on-sale products from across the web all in one spot. The deals page contains promotions and markdowns in holiday categories, such as apparel, electronics, toys and beauty. 

Promotions include deals from a variety of retailers, including big-box stores, direct-to-consumer brands, luxury multi-brand retailers, designer labels, and local stores. Consumers can scroll through carousels of deals by category, which take into account what they usually like to shop for when signed into Google, and see popular stores that have deals on what they are looking for. 

Customers can click on a product or visit the retailer’s site to learn more. To utilize the feature, consumers can search “shop deals” to gain access to the new deals page, or search by category such as “shop sneaker deals.”

Discount code-finder

Starting Nov. 7, when customers open a new tab in Chrome on desktop, they will see products they recently viewed on shopping sites in their “Resume browsing” card and be notified if an active promotion is available. 

Or when consumers visit a product page on a shopping site, they can click the new discount tag icon in the Chrome address bar to see available coupon codes from the site they’re visiting. Retailers can manage where their deals show up across Google in their Merchant Center product listing platform settings.

Price insights

Google is bringing price insight features already available in search to Chrome on desktop. When these insights are available on a shopping site, Chrome users will see a “Shopping insights” label in the Chrome address bar. 

They can click on the label to open a new section in the Chrome side panel that will show that product’s typical price range and a price history graph for up to the last 90 days.

Google is also making it easier for consumers to set price drop alerts from both Search and Chrome. When a consumer looks at a product on Google search from Chrome on their mobile device, they can now click the bell icon next to the product name to get email and push notifications if that product’s price drops from retailers across the web. 

They can also bookmark products in a new Shopping list folder in Chrome on desktop and get price tracking updates if available.

“With these new and expanded features, we’re making it easier to know what deals are out there so you can shop your savviest this year,” Danielle Buckley,director of product, consumer shopping, Google, said in a corporate blog post.